The AEIP and Africa IP SME Helpdesk launch webinar series on intellectual property
Recognising that small and medium-sized enterprises (SMEs) and start-ups often drive innovation but face resource constraints when it comes to intellectual property (IP), the Africa-Europe Innovation Platform (AEIP) and the Africa IP SME Helpdesk have launched a dedicated webinar series. These sessions are tailored to the specific needs of smaller businesses, providing practical guidance to help them protect their innovations, navigate IP challenges, and leverage IP as a strategic asset for growth and competitiveness.
The webinars will equip SMEs and start-ups with the knowledge and tools required to implement structured IP strategies, expand into new markets, attract investment, and secure a competitive edge in both local and international markets.
Webinar schedule:
The series includes four webinars covering key IP topics:
- Navigating international IP and market entry requirements (22 April 2026)
- Developing an IP strategy and management system for business growth (June 2026)
- Assessing and valuing IP for investment and financing (September 2026)
- Legal and regulatory advisory on IP protection and enforcement (November 2026)
Focus of the first webinar “Navigating international IP and market entry requirements” (22 April 2026):
The first webinar will take place online on Wednesday 22 April 2026 from 10:30 to 11:30 (CEST). It will guide participants through the essentials of IP and its strategic value for SMEs and start-ups. The session will begin with a clear introduction to IP fundamentals, helping businesses understand patents, trade marks, industrial designs and copyright, and why careful management of these assets is essential for maintaining competitiveness.
Participants will then explore international IP frameworks and market entry considerations, including the key treaties and agreements that influence IP protection across Africa.
The session will also cover practical procedural steps and best practices, showing SMEs how to register and manage IP effectively using national, regional, and international routes such as the Madrid system.
A case study segment will enable participants to engage directly with experts, ask questions and see how the guidance applies to their own business situations, ensuring a practical and actionable learning experience.
About the Africa IP SME Helpdesk
The Africa IP SME Helpdesk provides free, confidential, and practical support to African SMEs and startups on all aspects of intellectual property. Implemented by the European Union Intellectual Property Office (EUIPO), the Helpdesk helps businesses protect innovations, navigate IP regulations, and leverage IP to grow and compete locally and internationally.
